Animated banner ad for online marketing.
This animation was created for Wyatt Technology. My client wanted an animated banner ad utilizing a clean, readable design. I came up with a bright color scheme, using light since they focus on “light scattering” instruments. I created this with Adobe Effects & Flash to track online clicks. I discovered that banner ads have to be VERY small in file size, 35 to 40 KB. So the challenge is finding a balance between something that looks good but also is a small file size. You have to limit the amount of colors and the fancier the animation, the file size goes up.